Many companies operate on the mentality that "mar-keting is an expense." Do you agree that marketingis an expense, or should marketing be treated as aninvestment? Should there be a business standard asto whether marketing is treated as an expense/invest-ment, or should individual organizations be given thefreedom to choose which line item to assign it to? Ex-plain your reasoning.

Marketing can be defined as a field of business studies which deals with how a company makes its…

Answered: Many companies operate on the mentality…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Do you agree that the goal of marketing can be simplified down to just three words get build and hold? why, why not?
Would there be instances when creating a marketing plan would be more of a liability than an asset? Why?
Prepare an essay comparing and contrasting a 4-P (price, product, place, and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?
What is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why. Product Manager Pricing Strategist Promotion - Marketing Communications Manager Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.
The reason that MICRO-marketing costs too much in many firms is that: the marketing concept has not been accepted and implemented. most new products are not necessary to meet competition. marketing is not really needed. advertising is usually ineffective. None of the above--marketing never costs too much.
We all realize that the marketing mix has at its center the customer and the four Ps: product, price, place of distribution, and promotion. However there are also external forces that management must consider. The acronym here for these external, less controllable forces is Briefly identify and describe these external forces that must be considered.
Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.
Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?
If a Business is compared to a car, state which apart of the car you consider Marketing to be andexplain your choice. Your explanation must be based on research on the nature and importanceof Marketing. Conduct research on the importance and nature of marketing. Link the research to the part of the car you selected.
(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?
A new venture is expected to be attractive, timely, durable and anchored in a product or service that creates or adds value for the buyer. how did ILINC fit with this description? how did ILINC fit with trends in economic forces, social forces, technological advances, and political and regulatory changes?
What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.

SEE MORE QUESTIONS

Recommended textbooks for you

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

SEE MORE TEXTBOOKS