Many companies operate on the mentality that "mar-keting is an expense." Do you agree that marketingis an expense, or should marketing be treated as aninvestment? Should there be a business standard asto whether marketing is treated as an expense/invest-ment, or should individual organizations be given thefreedom to choose which line item to assign it to? Ex-plain your reasoning.

Marketing can be defined as a field of business studies which deals with how a company makes its…

Answered: Many companies operate on the mentality…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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