Many companies operate on the mentality that "mar- keting is an expense." Do you agree that marketing is an expense, or should marketing be treated as an investment? Should there be a business standard as to whether marketing is treated as an expense/invest- ment, or should individual organizations be given the freedom to choose which line item to assign it to? Ex- plain your reasoning.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Many companies operate on the mentality that "mar-
keting is an expense." Do you agree that marketing
is an expense, or should marketing be treated as an
investment? Should there be a business standard as
to whether marketing is treated as an expense/invest-
ment, or should individual organizations be given the
freedom to choose which line item to assign it to? Ex-
plain your reasoning.
Transcribed Image Text:Many companies operate on the mentality that "mar- keting is an expense." Do you agree that marketing is an expense, or should marketing be treated as an investment? Should there be a business standard as to whether marketing is treated as an expense/invest- ment, or should individual organizations be given the freedom to choose which line item to assign it to? Ex- plain your reasoning.
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