Answered: manufacturers often struggle between…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

question3

a)manufacturers often struggle between what is deal and what is practical in the marketing channels.you are required to outline the channel design decisions made by marketers.

b)explain the eight (8) steps in developing effective communications.give examples for each step

Expert Solution

Introduction

marketing is a vast topic including various areas like marketing communication, research, customers retention, branding, etc. Marketing helps to create exchange with customers.

Communication is the most important aspect for any business. Communication helps the company to exchange ideas and important information between various stakeholders like customers, vendors, shareholders, suppliers, employees, etc.