manufacturers often struggle between what is deal and what is practical in the marketing channels.you are required to outline the channel design  decisions made by marketers. b)explain the eight (8) steps in developing effective communications.give examples for each step

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a)manufacturers often struggle between what is deal and what is practical in the marketing channels.you are required to outline the channel design  decisions made by marketers.

b)explain the eight (8) steps in developing effective communications.give examples for each step

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Introduction

marketing is a vast topic including various areas like marketing communication, research, customers retention, branding, etc. Marketing helps to create exchange with customers.

Communication is the most important aspect for any business. Communication helps the company to exchange ideas and important information between various stakeholders like customers, vendors, shareholders, suppliers,  employees, etc.

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