“Manufacturers locate near their resources, retailerslocate near their customers.” Discuss this statement, withreference to the proximity-to-markets arguments coveredin the text. Can you think of a counter-example in eachcase? Support your choices.
“Manufacturers locate near their resources, retailerslocate near their customers.” Discuss this statement, withreference to the proximity-to-markets arguments coveredin the text. Can you think of a counter-example in eachcase? Support your choices.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Question
“Manufacturers locate near their resources, retailers
locate near their customers.” Discuss this statement, with
reference to the proximity-to-markets arguments covered
in the text. Can you think of a counter-example in each
case? Support your choices.
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