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CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The event was a referendum of sorts; chief among them was corruption. The issue of corruption – or the lack of notable, ingrained outcomes in eradicating corruption from within the public and private sectors – has raised much contention and ire among Malaysians. Some may argue that it is the main topic discussed by all ethnic groups in both urban and rural areas across the country. What is hindering the fight to eradicate corruption? Here are some questions to ponder: Has the relationship between the public and private sectors become too blurred that certain practices – which may be deemed outright violation to sound business practice – have become a norm in parts of the world? Has Malaysia fallen prey to this blurring of the lines? Are emerging and high growth markets, in the quest for development or in keeping up with developed countries, responding too slowly to weeding out corruption? Are the roles of watchdog bodies clear? Is the media being selective in highlighting stories on ethics? Or is culture impeding these countries from doing so? Perhaps businesses are too driven by bottom lines, bonus packages and executives chasing recognition and status that ethics has been sidelined, sometimes even couched as corporate social responsibility (CSR). Henry Ford once said, "A business that makes nothing but money is a poor business. QUESTIONS 1. Highlight the ethical issues in this case. 2. What factors have invited corruption to spread in Malaysia? Discuss the ways to fight corruption in Malaysia. 3.

CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The event was a referendum of sorts; chief among them was corruption. The issue of corruption – or the lack of notable, ingrained outcomes in eradicating corruption from within the public and private sectors – has raised much contention and ire among Malaysians. Some may argue that it is the main topic discussed by all ethnic groups in both urban and rural areas across the country. What is hindering the fight to eradicate corruption? Here are some questions to ponder: Has the relationship between the public and private sectors become too blurred that certain practices – which may be deemed outright violation to sound business practice – have become a norm in parts of the world? Has Malaysia fallen prey to this blurring of the lines? Are emerging and high growth markets, in the quest for development or in keeping up with developed countries, responding too slowly to weeding out corruption? Are the roles of watchdog bodies clear? Is the media being selective in highlighting stories on ethics? Or is culture impeding these countries from doing so? Perhaps businesses are too driven by bottom lines, bonus packages and executives chasing recognition and status that ethics has been sidelined, sometimes even couched as corporate social responsibility (CSR). Henry Ford once said, "A business that makes nothing but money is a poor business. QUESTIONS 1. Highlight the ethical issues in this case. 2. What factors have invited corruption to spread in Malaysia? Discuss the ways to fight corruption in Malaysia. 3.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The event was a referendum of sorts; chief among them was corruption. The issue of corruption – or the lack of notable, ingrained outcomes in eradicating corruption from within the public and private sectors – has raised much contention and ire among Malaysians. Some may argue that it is the main topic discussed by all ethnic groups in both urban and rural areas across the country. What is hindering the fight to eradicate corruption? Here are some questions to ponder: Has the relationship between the public and private sectors become too blurred that certain practices – which may be deemed outright violation to sound business practice – have become a norm in parts of the world? Has Malaysia fallen prey to this blurring of the lines? Are emerging and high growth markets, in the quest for development or in keeping up with developed countries, responding too slowly to weeding out corruption? Are the roles of watchdog bodies clear? Is the media being selective in highlighting stories on ethics? Or is culture impeding these countries from doing so? Perhaps businesses are too driven by bottom lines, bonus packages and executives chasing recognition and status that ethics has been sidelined, sometimes even couched as corporate social responsibility (CSR). Henry Ford once said, "A business that makes nothing but money is a poor business. QUESTIONS 1. Highlight the ethical issues in this case. 2. What factors have invited corruption to spread in Malaysia? Discuss the ways to fight corruption in Malaysia. 3.
Transcribed Image Text:CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The event was a referendum of sorts; chief among them was corruption. The issue of corruption – or the lack of notable, ingrained outcomes in eradicating corruption from within the public and private sectors – has raised much contention and ire among Malaysians. Some may argue that it is the main topic discussed by all ethnic groups in both urban and rural areas across the country. What is hindering the fight to eradicate corruption? Here are some questions to ponder: Has the relationship between the public and private sectors become too blurred that certain practices – which may be deemed outright violation to sound business practice – have become a norm in parts of the world? Has Malaysia fallen prey to this blurring of the lines? Are emerging and high growth markets, in the quest for development or in keeping up with developed countries, responding too slowly to weeding out corruption? Are the roles of watchdog bodies clear? Is the media being selective in highlighting stories on ethics? Or is culture impeding these countries from doing so? Perhaps businesses are too driven by bottom lines, bonus packages and executives chasing recognition and status that ethics has been sidelined, sometimes even couched as corporate social responsibility (CSR). Henry Ford once said, "A business that makes nothing but money is a poor business. QUESTIONS 1. Highlight the ethical issues in this case. 2. What factors have invited corruption to spread in Malaysia? Discuss the ways to fight corruption in Malaysia. 3.
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