Explain how organisations such as Amazon.com or ebay.com use businessintelligence to extract information used for predicting the futureperformance of the organisations. In your answer indicate characteristicsof such business intelligence technologies (Use a minimum of two pages).
Explain how organisations such as Amazon.com or ebay.com use businessintelligence to extract information used for predicting the futureperformance of the organisations. In your answer indicate characteristicsof such business intelligence technologies (Use a minimum of two pages).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain how organisations such as Amazon.com or ebay.com use business
intelligence to extract information used for predicting the future
performance of the organisations. In your answer indicate characteristics
of such business intelligence technologies (Use a minimum of two pages).
Expert Solution
Step 1 Introduction
Amazon and eBay commerce websites that provide wide range of products and services under one roof. Both the organisations collect customers data and analyse them for their future references. Organisations include different sellers from different parts of the country and distribute the products demanded by the customers.
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