**Case Study: Glassdoor Opens the Way to Better Communication** Anonymous employee reviews about what it's like to work for the company—does that sound like a recruiting advantage or a public relations nightmare? Employee reviews are one of the information services of Glassdoor, a job website featuring employee-provided reviews and salary information along with employer-provided job listings. Employers might see a loss of control over information sharing, but Glassdoor also lets employers respond to reviews and gather data about what people are saying and doing on the site. Nestlé Purina PetCare, based in St. Louis, treats Glassdoor as a means to foster better communication with employees. Purina has a reputation for treating its employees well, with benefits including a policy that allows for bringing pets to work. But management understands that perks alone do not create a favorable work environment. The company also makes a practice of listening to employees and responding to their concerns. Purina’s human resources department monitors employee comments on Glassdoor and prepares a summary to include in its monthly report to executives. Also, says Steve Degnan, the chief human resources officer, the company investigates and responds to any complaints it sees. At one point the department noticed a pattern of employees complaining that it was difficult to balance the demands of work and their personal lives. The department responded by investigating and intervening. Purina acknowledged the problem and suggested ways to address it, such as being more careful to consider the timing and length of meetings. A survey after the video was distributed showed that 40% of employees immediately saw “a def-inite change.” 1. In what ways is knowledge a source of power for workers in this example? In what ways does the knowledge sharing on Glassdoor empower Purina? 2. Besides opinions about their company, what other kinds of knowledge could employees constructively share on social media (Glassdoor and other tools)?

Case Study: Glassdoor Opens the Way to Better Communication Anonymous employee reviews about what it's like to work for the company—does that sound like a recruiting advantage or a public relations nightmare? Employee reviews are one of the information services of Glassdoor, a job website featuring employee-provided reviews and salary information along with employer-provided job listings. Employers might see a loss of control over information sharing, but Glassdoor also lets employers respond to reviews and gather data about what people are saying and doing on the site. Nestlé Purina PetCare, based in St. Louis, treats Glassdoor as a means to foster better communication with employees. Purina has a reputation for treating its employees well, with benefits including a policy that allows for bringing pets to work. But management understands that perks alone do not create a favorable work environment. The company also makes a practice of listening to employees and responding to their concerns. Purina’s human resources department monitors employee comments on Glassdoor and prepares a summary to include in its monthly report to executives. Also, says Steve Degnan, the chief human resources officer, the company investigates and responds to any complaints it sees. At one point the department noticed a pattern of employees complaining that it was difficult to balance the demands of work and their personal lives. The department responded by investigating and intervening. Purina acknowledged the problem and suggested ways to address it, such as being more careful to consider the timing and length of meetings. A survey after the video was distributed showed that 40% of employees immediately saw “a def-inite change.” 1. In what ways is knowledge a source of power for workers in this example? In what ways does the knowledge sharing on Glassdoor empower Purina? 2. Besides opinions about their company, what other kinds of knowledge could employees constructively share on social media (Glassdoor and other tools)?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

**Case Study: Glassdoor Opens the Way to Better Communication**

Anonymous employee reviews about what it's like to work for the company—does that sound like a recruiting advantage or a public relations nightmare? Employee reviews are one of the information services of Glassdoor, a job website featuring employee-provided reviews and salary information along with employer-provided job listings. Employers might see a loss of control over information sharing, but Glassdoor also lets employers respond to reviews and gather data about what people are saying and doing on the site. Nestlé Purina PetCare, based in St. Louis, treats Glassdoor as a means to foster better communication with employees. Purina has a reputation for treating its employees well, with benefits including a policy that allows for bringing pets to work. But management understands that perks alone do not create a favorable work environment. The company also makes a practice of listening to employees and responding to their concerns. Purina’s human resources department monitors employee comments on Glassdoor and prepares a summary to include in its monthly report to executives. Also, says Steve Degnan, the chief human resources officer, the company investigates and responds to any complaints it sees. At one point the department noticed a pattern of employees complaining that it was difficult to balance the demands of work and their personal lives. The department responded by investigating and intervening. Purina acknowledged the problem and suggested ways to address it, such as being more careful to consider the timing and length of meetings. A survey after the video was distributed showed that 40% of employees immediately saw “a def-inite change.”

1. In what ways is knowledge a source of power for workers in this example? In what ways does the knowledge sharing on Glassdoor empower Purina?

2. Besides opinions about their company, what other kinds of knowledge could employees constructively share on social media (Glassdoor and other tools)?

Expert Solution

Introduction

Human Resource Management (HRM) is a comprehensive and strategic approach to managing the workforce and workplace culture. It helps to utilize the human resources of the organization effectively and efficiently.
It is a vital aspect of management. The organization fails to function without proper human resource management. This branch of management helps to achieve the goals and objectives of the organization with the help of employing human resources in the organisation.