Read the parts of your textbook that discusses the issue of stakeholders, and fairness to all stakeholders. Two concepts come to mind: fairness and justice.1. Discuss the difference between “fairness” and “justice”? Should stakeholders be treated “fairly” or “justly”? Discuss.2. Research Milton Friedman’s view of corporate social responsibility. Should corporations adopt an “integrity-based ethics” or “compliance-based ethics” when dealing with stakeholders? Discuss your response.Substantiate your all your comments and responses. Avoid the use of Wisegeek, NetMba, Wikipedia, excessive use of dictionaries and encyclopedias, and sources of that nature, which are not considered reputable sources, when substantiating your comments and responses.Stanwick, P. A., & Stanwick, S. D. (2014).Understanding business ethics(2nd ed.). Thousand Oaks, CA: Sage.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Read the parts of your textbook that discusses the issue of stakeholders, and fairness to all stakeholders. Two concepts come to mind: fairness and justice.1. Discuss the difference between “fairness” and “justice”? Should stakeholders be treated “fairly” or “justly”? Discuss.2. Research Milton Friedman’s view of corporate social responsibility. Should corporations adopt an “integrity-based ethics” or “compliance-based ethics” when dealing with stakeholders? Discuss your response.Substantiate your all your comments and responses. Avoid the use of Wisegeek, NetMba, Wikipedia, excessive use of dictionaries and encyclopedias, and sources of that nature, which are not considered reputable sources, when substantiating your comments and responses.Stanwick, P. A., & Stanwick, S. D. (2014).Understanding business ethics(2nd ed.). Thousand Oaks, CA: Sage.

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