man Publish company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web-site construction is estimated to be $170,000. Variable processing costs are estimated to be $6 per book. The publisher plans to sell single-user access to the book for $52. (a) Build a spreadsheet model in Excel to calculate the profit/loss for a given demand. What profit can be anticipated with a demand of 3,600 copies? For subtractive negative numbers use a minus sign. $ -378,800 (b) Use a data table to vary demand from 1,000 to 6,000 in increments of 200 to test the sensitivity of profit to demand. Breakeven occurs where profit goes from a negative to a positive value, that is, breakeven is where total revenue = total cost yielding a profit of zero. In which interval of demand does breakeven occur? (i) Breakeven appears in the interval of 3,200 to 3,400 copies. (ii) Breakeven appears in the interval of 3,600 to 3,800 copies. (iii) Breakeven appears in the interval of 3,800 to 4,000 copies. (iv) Breakeven appears in the interval of 4,000 to 4,200 copies. Option (ii) (c) Use Goal Seek to determine the access price per copy that the publisher must charge to break even with a demand of 3,600 copies. If required, round your answer to two decimal places. $ (d) Consider the following scenarios: Variable Scenario 1 $6 Scenario 2 $9 Scenario 3 $7 Scenario 4 $10 Scenario 5 $11

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**Eastman Publishing Company Profit Analysis**

Eastman Publishing Company is evaluating the feasibility of publishing an electronic textbook focused on spreadsheet applications for business. The following analysis examines the potential profit or loss based on sales demand and pricing strategies.

**Fixed and Variable Costs:**

- **Fixed Costs:** The total fixed costs, which include manuscript preparation, textbook design, and website construction, amount to $170,000.
- **Variable Costs:** These are estimated at $6 per book.

**Pricing Strategy:**

- The publisher aims to sell single-user access to the book at a price of $52 per copy.

**Analysis Tasks:**

**(a) Profit/Loss Calculation for Specific Demand:**

- **Objective:** Create an Excel spreadsheet to determine the profit or loss for a given demand.
- **Example Calculation:** For a demand of 3,600 copies, the anticipated profit or loss is calculated as -$378,800.

**(b) Breakeven Analysis Using a Data Table:**

- **Objective:** Utilize a data table to analyze how changes in demand (from 1,000 to 6,000 copies in increments of 200) affect profit, identifying the breakeven point where total revenue equals total cost.
- **Breakeven Point:** Occurs in the demand interval of 3,600 to 3,800 copies, as selected in option (ii).

**(c) Access Price Determination Using Goal Seek:**

- **Objective:** Use Excel's Goal Seek tool to find the access price per copy needed to break even at a demand of 3,600 copies. The price should be rounded to two decimal places.

**(d) Scenario Analysis:**

- The analysis includes varying scenarios with different variable costs:
  - **Scenario 1:** Variable cost at $6
  - **Scenario 2:** Variable cost at $9
  - **Scenario 3:** Variable cost at $7
  - **Scenario 4:** Variable cost at $10
  - **Scenario 5:** Variable cost at $11

This structured analysis aids in assessing the financial feasibility and determining optimal pricing strategies for the textbook launch.
Transcribed Image Text:**Eastman Publishing Company Profit Analysis** Eastman Publishing Company is evaluating the feasibility of publishing an electronic textbook focused on spreadsheet applications for business. The following analysis examines the potential profit or loss based on sales demand and pricing strategies. **Fixed and Variable Costs:** - **Fixed Costs:** The total fixed costs, which include manuscript preparation, textbook design, and website construction, amount to $170,000. - **Variable Costs:** These are estimated at $6 per book. **Pricing Strategy:** - The publisher aims to sell single-user access to the book at a price of $52 per copy. **Analysis Tasks:** **(a) Profit/Loss Calculation for Specific Demand:** - **Objective:** Create an Excel spreadsheet to determine the profit or loss for a given demand. - **Example Calculation:** For a demand of 3,600 copies, the anticipated profit or loss is calculated as -$378,800. **(b) Breakeven Analysis Using a Data Table:** - **Objective:** Utilize a data table to analyze how changes in demand (from 1,000 to 6,000 copies in increments of 200) affect profit, identifying the breakeven point where total revenue equals total cost. - **Breakeven Point:** Occurs in the demand interval of 3,600 to 3,800 copies, as selected in option (ii). **(c) Access Price Determination Using Goal Seek:** - **Objective:** Use Excel's Goal Seek tool to find the access price per copy needed to break even at a demand of 3,600 copies. The price should be rounded to two decimal places. **(d) Scenario Analysis:** - The analysis includes varying scenarios with different variable costs: - **Scenario 1:** Variable cost at $6 - **Scenario 2:** Variable cost at $9 - **Scenario 3:** Variable cost at $7 - **Scenario 4:** Variable cost at $10 - **Scenario 5:** Variable cost at $11 This structured analysis aids in assessing the financial feasibility and determining optimal pricing strategies for the textbook launch.
**Educational Exercise on Breakeven Analysis and Profit Scenarios**

**Breakeven Analysis:**

*Question:* Determine the interval of demand where breakeven occurs, meaning the total revenue equals the total cost, yielding a profit of zero. Select the correct option.

1. Breakeven appears in the interval of 3,200 to 3,400 copies.
2. Breakeven appears in the interval of 3,600 to 3,800 copies. (Correct Option)
3. Breakeven appears in the interval of 3,800 to 4,000 copies.
4. Breakeven appears in the interval of 4,000 to 4,200 copies.

**Using Goal Seek:**

*Task:* Use Goal Seek to calculate the access price per copy that the publisher must charge to break even with a demand of 3,600 copies. If required, round your answer to two decimal places.

**Scenarios for Profit Analysis:**

Given a fixed cost of $170,000, consider the following scenarios and determine which yields the highest and lowest profit. Use Scenario Manager for calculation.

| Scenario | Variable Cost/Book | Access Price | Demand |
|----------|--------------------|--------------|--------|
| 1        | $6                 | $52          | 1,500  |
| 2        | $9                 | $42          | 2,200  |
| 3        | $7                 | $48          | 5,000  |
| 4        | $10                | $45          | 5,500  |
| 5        | $11                | $50          | 1,000  |

*Conclusions:*

- **Highest Profit:** Scenario 3 yields the highest profit of $ ______. 
- **Lowest Profit:** Scenario 5 yields the lowest profit of $ ______.

Please use a minus sign for negative profit values.
Transcribed Image Text:**Educational Exercise on Breakeven Analysis and Profit Scenarios** **Breakeven Analysis:** *Question:* Determine the interval of demand where breakeven occurs, meaning the total revenue equals the total cost, yielding a profit of zero. Select the correct option. 1. Breakeven appears in the interval of 3,200 to 3,400 copies. 2. Breakeven appears in the interval of 3,600 to 3,800 copies. (Correct Option) 3. Breakeven appears in the interval of 3,800 to 4,000 copies. 4. Breakeven appears in the interval of 4,000 to 4,200 copies. **Using Goal Seek:** *Task:* Use Goal Seek to calculate the access price per copy that the publisher must charge to break even with a demand of 3,600 copies. If required, round your answer to two decimal places. **Scenarios for Profit Analysis:** Given a fixed cost of $170,000, consider the following scenarios and determine which yields the highest and lowest profit. Use Scenario Manager for calculation. | Scenario | Variable Cost/Book | Access Price | Demand | |----------|--------------------|--------------|--------| | 1 | $6 | $52 | 1,500 | | 2 | $9 | $42 | 2,200 | | 3 | $7 | $48 | 5,000 | | 4 | $10 | $45 | 5,500 | | 5 | $11 | $50 | 1,000 | *Conclusions:* - **Highest Profit:** Scenario 3 yields the highest profit of $ ______. - **Lowest Profit:** Scenario 5 yields the lowest profit of $ ______. Please use a minus sign for negative profit values.
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