Make a list of up to 2 recent disruptive innovations. List firms that dominated the old regime and firms that capitalized after a disruption. Are any of the dominant firms from the previous era the same as those in the post-disruptive era? For those firms that failed to make the transition, why do you think they failed?
Make a list of up to 2 recent disruptive innovations. List firms that dominated the old regime and firms that capitalized after a disruption. Are any of the dominant firms from the previous era the same as those in the post-disruptive era? For those firms that failed to make the transition, why do you think they failed?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Make a list of up to 2 recent disruptive innovations. List firms that dominated the old regime and firms that capitalized after a disruption. Are any of the dominant firms from the previous era the same as those in the post-disruptive era? For those firms that failed to make the transition, why do you think they failed?
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