Mahindra and Mahindra Limited is a transnational automotive corporation headquartered in Mumbai, India, and its subsidiary, Mahindra Tractors, is the world’s highest selling tractor brand (by volume). Ramandeep is a manager at Mahindra Tractor’s Mohali (India) manufacturing plant, and is scheduled to join the company’s finance team on a business trip to visit their manufacturing operations in Europe. This 10 day trip will include a visit to their forestry and farm equipment manufacturing subsidiary partners in Turkey and Finland. While Ramandeep has travelled regularly within India to work with Mahindra’s subsidiaries and partners, she will be visiting Europe for the first time and is somewhat apprehensive, as she knows very little about the countries on their itinerary; their people and how they do business. To assist Ramandeep with her preparation for this business trip, your group is required to use the various cultural comparison tools/resources featured in the course materials to prepare summaries on doing business in each of these countries (i.e. Turkey and Finland). These summaries should provide Ramandeep with the essential cross-cultural and business information and advice/recommendations to enable her to engage effectively with the participants in the Mahindra business meetings on this trip. These summaries should include:  • Specific areas of similarity and difference between Ramandeep’s culture and the countries/cultures she will be visiting, including advice/recommendations about how to proceed with her meetings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Mahindra and Mahindra Limited is a transnational automotive corporation headquartered in Mumbai, India, and its subsidiary, Mahindra Tractors, is the world’s highest selling tractor brand (by volume). Ramandeep is a manager at Mahindra Tractor’s Mohali (India) manufacturing plant, and is scheduled to join the company’s finance team on a business trip to visit their manufacturing operations in Europe. This 10 day trip will include a visit to their forestry and farm equipment manufacturing subsidiary partners in Turkey and Finland. While Ramandeep has travelled regularly within India to work with Mahindra’s subsidiaries and partners, she will be visiting Europe for the first time and is somewhat apprehensive, as she knows very little about the countries on their itinerary; their people and how they do business. To assist Ramandeep with her preparation for this business trip, your group is required to use the various cultural comparison tools/resources featured in the course materials to prepare summaries on doing business in each of these countries (i.e. Turkey and Finland). These summaries should provide Ramandeep with the essential cross-cultural and business information and advice/recommendations to enable her to engage effectively with the participants in the Mahindra business meetings on this trip. These summaries should include: 

Specific areas of similarity and difference between Ramandeep’s culture and the countries/cultures she will be visiting, including advice/recommendations about how to proceed with her meetings.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning