Macmillan Learning Big Bear and Coffeebean are coffee chains in a metro area deciding on a pricing strategy. Use the payoff matrix below to answer the questions. Assume that both firms have complete information on each other's payoff structure and that they choose their pricing strategies simultaneously. Big Bear High price Low price $6 million $3 million High price Coffeebean $6 million $8 million $8 million Low price $3 million $5 million $5 million What is the Nash equilibrium in this game? the lower right quadrant If this is a repeated game, what is one strategy the firms could employ to penalize noncooperative behavior?

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Macmillan Learning
Big Bear and Coffeebean are coffee chains in a metro area deciding on a pricing strategy. Use the payoff matrix below to answer
the questions. Assume that both firms have complete information on each other's payoff structure and that they choose their
pricing strategies simultaneously.
Big Bear
High price
Low price
$6 million
$3 million
High price
Coffeebean
$6 million
$8 million
$8 million
Low price
$3 million
$5 million
$5 million
What is the Nash equilibrium in this game?
the lower right quadrant
If this is a repeated game, what is one strategy the firms could employ to penalize noncooperative behavior?
Transcribed Image Text:Macmillan Learning Big Bear and Coffeebean are coffee chains in a metro area deciding on a pricing strategy. Use the payoff matrix below to answer the questions. Assume that both firms have complete information on each other's payoff structure and that they choose their pricing strategies simultaneously. Big Bear High price Low price $6 million $3 million High price Coffeebean $6 million $8 million $8 million Low price $3 million $5 million $5 million What is the Nash equilibrium in this game? the lower right quadrant If this is a repeated game, what is one strategy the firms could employ to penalize noncooperative behavior?
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