#M10BCalculate CPM for all three pubs based on the target of just women?PublicationCirculationFull Page Cost%FemaleFemale CirculationMedian IncomeCMPCountry Living1,614,398$161,00076% $62,674 InStyle1,760,365$151,30092% $83,598 Prenvention2,800,000$143,00088% $73,101

CPM=Female Circulation CostCirculation×1000

Answered: #M10B Calculate CPM for all three pubs…

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Publication	Circulation	Full Page Cost	%Female	Female Circulation	Median Income	CMP
Country Living	1,614,398	$161,000	76%		$62,674
InStyle	1,760,365	$151,300	92%		$83,598
Prenvention	2,800,000	$143,000	88%		$73,101

#M10B Calculate CPM for all three pubs based on the target of just women? Publication Circulation Full Page Cost %Female Female Circulation Median Income CMP Country Living 1,614,398 $161,000 76% $62,674 InStyle 1,760,365 $151,300 92% $83,598 Prenvention 2,800,000 $143,000 88% $73,10