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Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should because of its short-term be placed on sale. Lilly's advertising focus is on nature. A) strategy B) tactics C) narrowcasting D) broadcasting E) directives

Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should because of its short-term be placed on sale. Lilly's advertising focus is on nature. A) strategy B) tactics C) narrowcasting D) broadcasting E) directives

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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i was thinking narrowcasting but 

Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should because of its short-term be placed on sale. Lilly's advertising focus is on nature. A) strategy B) tactics C) narrowcasting D) broadcasting E) directives
Transcribed Image Text:Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should because of its short-term be placed on sale. Lilly's advertising focus is on nature. A) strategy B) tactics C) narrowcasting D) broadcasting E) directives
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