Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographic characteristics can include age, gender, race, income, education, religion, and ethnicity. Marketers who are aware of demographic information can tailor their promotional strategy to appeal to those demographic segments.In addition to understanding their customers, the company itself, their competition, and their corporate partners in their immediate environment, marketers must also understand the macroenvironmental factors that operate in the external environment. The components of the macroenvironment are culture, demographics, social issues, technological advances, economic situation, and political/regulatory environment.**Instructional Activity:**Match the category each segment belongs to based on the demographic group and marketing trend.---**Graph/Diagram Explanation:**- **Title:** The 78 million Americans born between 1946 and 1964- **Categories:** - Middle- and low-income earners - Women in triathlons - Baby boomers - Asian Americans - Consumers with Bachelor's degree- **Demographic Table:** - **Generational Cohort:** - **Segment:** Baby boomers - **Marketing Trend:** Highly individualistic, enjoy leisure time, focused on maintaining youth - **Income:** - **Trend:** Concentrate on finding products that deliver value - **Education:** - **Trend:** Higher annual average earnings - **Gender:** - **Trend:** Purchase products that make them feel "cool" - **Ethnicity:** - **Trend:** Tend to earn more and have more schooling I'm unable to transcribe the image, as it appears to be low resolution and blurred, making the text unreadable. If you can provide a clearer image or describe the content, I’d be glad to help!

Answered: le- and low- me earners Women in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographic characteristics can include age, gender, race, income, education, religion, and ethnicity. Marketers who are aware of demographic information can tailor their promotional strategy to appeal to those demographic segments.

In addition to understanding their customers, the company itself, their competition, and their corporate partners in their immediate environment, marketers must also understand the macroenvironmental factors that operate in the external environment. The components of the macroenvironment are culture, demographics, social issues, technological advances, economic situation, and political/regulatory environment.

**Instructional Activity:**
Match the category each segment belongs to based on the demographic group and marketing trend.

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**Graph/Diagram Explanation:**

- **Title:** The 78 million Americans born between 1946 and 1964
- **Categories:**
- Middle- and low-income earners
- Women in triathlons
- Baby boomers
- Asian Americans
- Consumers with Bachelor's degree

- **Demographic Table:**
- **Generational Cohort:**
- **Segment:** Baby boomers
- **Marketing Trend:** Highly individualistic, enjoy leisure time, focused on maintaining youth
- **Income:**
- **Trend:** Concentrate on finding products that deliver value
- **Education:**
- **Trend:** Higher annual average earnings
- **Gender:**
- **Trend:** Purchase products that make them feel "cool"
- **Ethnicity:**
- **Trend:** Tend to earn more and have more schooling

I'm unable to transcribe the image, as it appears to be low resolution and blurred, making the text unreadable. If you can provide a clearer image or describe the content, I’d be glad to help!

Expert Solution

Step 1 Introduction

Since the diagram posted below are not clear , we can solve the first diagram of matching the category. Please re- post the remaining diagram to be answered

The segmentation strategy of a company can be described as a process where the company divides the entire heterogenous market into smaller groups of homogenous people. This segmentation is done on the basis of several parameters such as demographical, geographical , psychological factors and behavioral factors.

The concept of segmentation strategy assumes that each type of segment will have their individual tastes and preferences and thus the marketing programs for each segment will be different. Segmentation is done not only with an objective of identifying the most profitable segment, but also to gain insights about the needs and purchase motivation of the customers of a specific segment.