Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
ldentify the steps a business must take to implement a program of social responsibility.
Expert Solution
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Step 1 INTRODUCTION
Fulfilling social obligations are one of the essential objectives of every organization. It refers to the commitment to contributing to the development of society. All small and big business organizations have to repair various programs to fulfill their corporate social responsibility.
Step 2 STEPS TO IMPLEMENT SOCIAL RESPONSIBILITY
Following are a few of the significant steps that a firm can take to implement its social responsibility program-
get involved with local groups
- an excellent way to demonstrate your responsibility towards society is to get involved with the local groups.
- For example- buying from the local suppliers, taking part in local events, etc.
Volunteer
- A company can keep individual staff to volunteer, to help the people in the society.
- For example - volunteer staff can assist in distributing food amongst the poor.
Go green
- Every company should make sure that its production process and operational activities do not harm the environment.
- For example- turning off the computers when not in use.
Transport to avoid pollution
- The company should encourage its employees to pool the vehicle or use a bicycle for transportation to prevent pollution.
- For example-giving incentives to the employees who use a bicycle for transportation.
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