Kodak is one of the leading companies in the photography industry, but the company also certain difficult times when the sales of the company started to decline. What were the reasons of this failure? What it should have done to avoid this failure?
Kodak is one of the leading companies in the photography industry, but the company also certain difficult times when the sales of the company started to decline. What were the reasons of this failure? What it should have done to avoid this failure?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Kodak is one of the leading companies in the photography industry, but the company also certain difficult times when the sales of the company started to decline. What were the reasons of this failure? What it should have done to avoid this failure?
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