+ K Consider the following two-dimensional matrix with weights on the y-axis and ratings on x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly characterize P&G in the four corners of the matrix? Develop a hypothetical strength and weak- ness for P&G that could be positioned in each of the four corners of the matrix. Give a support- ing rationale for each factor. Which corner of the matrix do you think characterizes factors most commonly in an IFE Matrix? Why? Which corner of the matrix do you think characterizes fac- tors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an IFE Matrix? I
+ K Consider the following two-dimensional matrix with weights on the y-axis and ratings on x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly characterize P&G in the four corners of the matrix? Develop a hypothetical strength and weak- ness for P&G that could be positioned in each of the four corners of the matrix. Give a support- ing rationale for each factor. Which corner of the matrix do you think characterizes factors most commonly in an IFE Matrix? Why? Which corner of the matrix do you think characterizes fac- tors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an IFE Matrix? I
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:7 + -
K
1. Consider the following two-dimensional matrix with weights on the y-axis and rangs or unc
x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly
characterize P&G in the four corners of the matrix? Develop a hypothetical strength and weak-
ness for P&G that could be positioned in each of the four corners of the matrix. Give a support-
ing rationale for each factor. Which corner of the matrix do you think characterizes factors most
commonly in an IFE Matrix? Why? Which corner of the matrix do you think characterizes fac-
tors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix
in terms of factors commonly included in an IFE Matrix?
High
WEIGHTS
Low
High
Strength 1
Weakness 1
Strength 3
Weakness 3
RATINGS
Middle
Strength 2
Weakness 2
Strength 4
Weakness 4
Low
000
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VIEWStep 2: Explain the quadrants of matrix with hypothetical example with meaning and rationale of each
VIEWStep 3: Identify the corners of matrix which have factors most and least commonly in IFE Matrix and reasons
VIEWStep 4: Give views about features in middle of matrix, commonly used in IFE matrix
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