Juestion 3 Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consume decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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Question 3
Every year in Australia, nearly 200,000
new homes are built, and for most
consumers, it will be the biggest consumer
decision they will make. Please assume
that you are the Marketing Manager of a
company that specialises in building new
homes. What factors in the Macro
Environment will have the biggest impact
on your Marketing Mix (for example,
product decisions such as the size of the
home, the design, what features to include
etc.)? Please be specific in your answer
and provide examples where relevant.
Transcribed Image Text:Question 3 Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant.
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