As a big grocery chain's top buyer, manufacturers and distributors beg you to stock their new items. Each week brings tens of new products. National advertising campaigns and merchant promotions often introduce these items. Existing goods must be decreased or removed to make room for new ones. You need to work with the IS department to create a marketing MIS to estimate profit changes from adding or removing inventory. What advice would you provide the IS department for designing this system?

As a big grocery chain's top buyer, manufacturers and distributors beg you to stock their new items. Each week brings tens of new products. National advertising campaigns and merchant promotions often introduce these items. Existing goods must be decreased or removed to make room for new ones. You need to work with the IS department to create a marketing MIS to estimate profit changes from adding or removing inventory. What advice would you provide the IS department for designing this system?

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Concept explainers

Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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As a big grocery chain's top buyer, manufacturers and distributors beg you to stock their new
items. Each week brings tens of new products. National advertising campaigns and merchant
promotions often introduce these items. Existing goods must be decreased or removed to make
room for new ones. You need to work with the IS department to create a marketing MIS to
estimate profit changes from adding or removing inventory. What advice would you provide the
IS department for designing this system?

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Manufacturers and distributors beg you to stock their new items as the chief buyer for a big grocery chain. Weekly introductions number in the tens. These items often debut with national advertising and merchant promotions. To introduce new goods, shelf space must be lowered or items discarded. You and the IS department must create a marketing MIS to estimate profit changes from adding or removing inventory. How would you advise the IS department to build such a system?