Please read the question carefully and write down your steps systematically. You are asked to improve the response rate for the company's marketing campaigns. According to last year's customer response data the average response rate has hovered around 3%. Describe an approach that you would use to improve the response rate and explain why your approach may work. Also describe how you may use an effective metric to demonstrate that how much better your approach is versus not using any model. Make sure to not miss any important step your description of the proposed approach and assessment metric.
Please read the question carefully and write down your steps systematically. You are asked to improve the response rate for the company's marketing campaigns. According to last year's customer response data the average response rate has hovered around 3%. Describe an approach that you would use to improve the response rate and explain why your approach may work. Also describe how you may use an effective metric to demonstrate that how much better your approach is versus not using any model. Make sure to not miss any important step your description of the proposed approach and assessment metric.
Computer Networking: A Top-Down Approach (7th Edition)
7th Edition
ISBN:9780133594140
Author:James Kurose, Keith Ross
Publisher:James Kurose, Keith Ross
Chapter1: Computer Networks And The Internet
Section: Chapter Questions
Problem R1RQ: What is the difference between a host and an end system? List several different types of end...
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Transcribed Image Text:Please read the question carefully and write down your steps systematically.
You are asked to improve the response rate for the company's marketing campaigns. According to last year's customer response data the average
response rate has hovered around 3%. Describe an approach that you would use to improve the response rate and explain why your approach may
work. Also describe how you may use an effective metric to demonstrate that how much better your approach is versus not using any model. Make sure to
not miss any important step your description of the proposed approach and assessment metric.
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