John Brown is the managing partner of a business that has just finished building a​ 60-room motel. Brown anticipates that he will rent these rooms for 20,000 nights next year​ (or 20,000 room-nights). All rooms are similar and will rent for the same price. Brown estimates the following operating costs for next​ year: Variable operating costs     $ 3 per room-night Fixed costs  Salaries and wages                                   $173,000 Maintenance of building and pool               40,000 Other operating and administration costs  127,000 Total fixed costs                                       $340,000 The capital invested in the motel is $1,200,000. The​ partnership's target return on investment is 20​%. Brown expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment. Requirements 1. What price should Brown charge for a​ room-night? What is the markup as a percentage of the full cost of a​ room-night? 2. Brown​'s market research indicates that if the price of a​ room-night determined in Requirement 1 is reduced by 15​%, the expected number of​ room-nights Brown could rent would increase by 10​%. Should Brown reduce prices by 15​%? Show your calculations.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
icon
Related questions
icon
Concept explainers
Topic Video
Question

John Brown is the managing partner of a business that has just finished building a​ 60-room motel. Brown

anticipates that he will rent these rooms for 20,000 nights next year​ (or 20,000 room-nights). All rooms are similar and will rent for the same price. Brown estimates the following operating costs for next​ year:

Variable operating costs     $ 3 per room-night

Fixed costs 

Salaries and wages                                   $173,000

Maintenance of building and pool               40,000

Other operating and administration costs  127,000

Total fixed costs                                       $340,000

The capital invested in the motel is $1,200,000. The​ partnership's target return on investment is 20​%.

Brown expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment.

Requirements

1.

What price should Brown charge for a​ room-night? What is the markup as a percentage of the full cost of a​ room-night?

2.

Brown​'s market research indicates that if the price of a​ room-night determined in Requirement 1 is reduced by 15​%, the expected number of​ room-nights Brown could rent would increase by 10​%. Should Brown reduce prices by 15​%? Show your calculations.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Costing Systems
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
Accounting
ISBN:
9781259964947
Author:
Libby
Publisher:
MCG
Accounting
Accounting
Accounting
ISBN:
9781337272094
Author:
WARREN, Carl S., Reeve, James M., Duchac, Jonathan E.
Publisher:
Cengage Learning,
Accounting Information Systems
Accounting Information Systems
Accounting
ISBN:
9781337619202
Author:
Hall, James A.
Publisher:
Cengage Learning,
Horngren's Cost Accounting: A Managerial Emphasis…
Horngren's Cost Accounting: A Managerial Emphasis…
Accounting
ISBN:
9780134475585
Author:
Srikant M. Datar, Madhav V. Rajan
Publisher:
PEARSON
Intermediate Accounting
Intermediate Accounting
Accounting
ISBN:
9781259722660
Author:
J. David Spiceland, Mark W. Nelson, Wayne M Thomas
Publisher:
McGraw-Hill Education
Financial and Managerial Accounting
Financial and Managerial Accounting
Accounting
ISBN:
9781259726705
Author:
John J Wild, Ken W. Shaw, Barbara Chiappetta Fundamental Accounting Principles
Publisher:
McGraw-Hill Education