JAYB, manager of a Fabrication company, has the following aggregate demand requirements and other data for the upcoming four quarters. Table 5: Forecast and cost information [Jadual 5: Maklumat Ramalan dan kos] Quarter [Suku] Demand [Permintaan] Previous quarter's output [Keluaran suku sebelumnya] 1,500 units 1 1,400 Beginning inventory [Inventori awal] 200 units 2 1,000 Hiring workers [Pengambilan pekerja] RM6 per unit 3 1,500 Laying off workers [Pembuangan pekerja] RM11 per unit 4 1,300 Unit cost [Kos unit] RM30 per unit   With the information given, JAYB wants you to calculate the total cost of using chase strategy by hiring and layoff workers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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JAYB, manager of a Fabrication company, has the following aggregate demand requirements and other data for the upcoming four quarters.

Table 5: Forecast and cost information

[Jadual 5: Maklumat Ramalan dan kos]

Quarter

[Suku]

Demand

[Permintaan]

Previous quarter's output

[Keluaran suku sebelumnya]

1,500 units

1

1,400

Beginning inventory

[Inventori awal]

200 units

2

1,000

Hiring workers

[Pengambilan pekerja]

RM6 per unit

3

1,500

Laying off workers

[Pembuangan pekerja]

RM11 per unit

4

1,300

Unit cost

[Kos unit]

RM30 per unit

 

With the information given, JAYB wants you to calculate the total cost of using chase strategy by hiring and layoff workers.

 

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