It makes sense for a firm to vertically integrate only if ___________ 1.Transactions costs in the market > Administrative costs within the firm 2.Administrative costs within the firm > Transactions costs in the market 3.Administrative costs within the firm = Transactions costs in the market 4.Transaction costs do not exist
It makes sense for a firm to vertically integrate only if ___________ 1.Transactions costs in the market > Administrative costs within the firm 2.Administrative costs within the firm > Transactions costs in the market 3.Administrative costs within the firm = Transactions costs in the market 4.Transaction costs do not exist
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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It makes sense for a firm to vertically integrate only if ___________
1.Transactions costs in the market > Administrative costs within the firm
2.Administrative costs within the firm > Transactions costs in the market
3.Administrative costs within the firm = Transactions costs in the market
4.Transaction costs do not exist
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