It is important that organisations implement Marketing Management strategies and practises in a manner that notonly focusses on the present, but also promotes successful long-term growth. Applying related theory, discuss howNetflix can achieve long-term growth and sustainability by creating Long Term Relationships to minimise customerdefection.
It is important that organisations implement Marketing Management strategies and practises in a manner that notonly focusses on the present, but also promotes successful long-term growth. Applying related theory, discuss howNetflix can achieve long-term growth and sustainability by creating Long Term Relationships to minimise customerdefection.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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It is important that organisations implement Marketing Management strategies and practises in a manner that not
only focusses on the present, but also promotes successful long-term growth. Applying related theory, discuss how
Netflix can achieve long-term growth and sustainability by creating Long Term Relationships to minimise customer
defection.
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