It has often been suggested that products are inten-tionally made to break down or wear out. Is this strategy a planned product modification approach?
It has often been suggested that products are inten-tionally made to break down or wear out. Is this strategy a planned product modification approach?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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It has often been suggested that products are inten-
tionally made to break down or wear out. Is this
strategy a planned product modification approach?
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