Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
is there any academic literature/articles about customer support and sales?
Expert Solution
Step 1: Introduction
Customer support and sales are two critical components of any business, as they directly impact a company's revenue and customer satisfaction. Academic literature and articles on this topic delve into various aspects of customer support and sales, exploring their interplay, best practices, and the evolving dynamics in the modern business landscape. In this answer, we will examine the key themes and findings within this body of work.
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