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- Q.5.2 Explain the concept of misinformation and discuss how fake news and deep fakesare different147 24Q.4. The personal computer industry is very fast moving technology that provides motivation to customers to upgrade with new computers every few vears. Brand loyalty is very important a companies try to do things to keep their customers happy. However, some current customer may Switch to a different company. Three particular brands, Doorway, Bell, and Compaq, hold the major Shares of the market. People who own Doorway computers will buy another Doorway in their next purchase 80% of the time, while the rest will switch to the other companies in equal proportons. Owners of Bell computers will buy Bell again 90% of the time, while 5% will buy Doorway and 5% will buy Compaq. About 70% of the Compaq owners will make Compaq their next purchase while 20% will buy Doorway and the rest will buy Bell. At the present time, each of the three companies has an equal share of the market. a. What is the market share for the next period given the initial market shares? b. If each brand currently has…
- O A. 10 OB. SOC. O D. 20 30 60 Consumer complaint, the licensee has how many days to respoQuestion 31 When a firm operates in multiple geographic markets simultaneously it is said to be implementing a product diversification strategy. OA) True B) False Question 32 Multipoint competition exists when two or more diversified firms simultaneously compete in multiple markets, and multipoint competition can serve to facilitate a particular type of tacit collusion called mutual forbearance. A) True B) False Question 33 Institutional owners are usually pension funds, mutual funds, insurance companies, or other groups of investors that have joined together to manage their investments. OA) True B) FalseA.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
- Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It’s significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. Coffee sold a coffee shop or cafe Clothes – shalwar kameez of any brand Lucky draw- at superstore Slot machines at arcade games centre or amusement park.Q.No.4. Find the ranges of values of p and q, which will render the saddle, point for the game.5 Joe's Supermarket is an international market that features food items from around the world. How would Joe leverage physical evidence and partnerships to increase customer loyalty? Joe could offer an overall clean environment with branded displays of the least-purchased products in the store. Joe could focus exclusively on creating an attractive, stimulated environment in his store. Joe could offer a highly stimulated environment with branded displays of the products on the highest discount in the store. Joe could offer an overall clean environment with branded displays of the most-purchased products in the store.
- Q.2.4 Komla is director at Cyber-Fun Ltd, a company involved in the development ofelectronic gaming devises and software. As the Head of New Business, she tookadvice from company employees who were trained in computerised gamedevelopment and recommended that the company buy a particular game as it hadgreat prospects and offered the customer a unique experience. Six months afterthe launch of the gaming and its device, it was discovered that market impact waslow and the game/device received mediocre reviews. The company lost severalmillions of rand in development and production as consequence of this decision.Should Komla have relied on the expertise of her employees in evaluating thegame’s potential? In what ways is she protected by business judgment defence?Briefly discuss.Louisiana is busy designing new lottery scratch-off games. In the latest game, Bayou Boondoggle, the player is instructed to scratch off one spot: A, B, or C. A can reveal "Loser," "Win $2," or "Win $15." B can reveal "Loser" or "Take a Second Chance." C can reveal "Loser" or "Win $500." On the second chance, the player is instructed to scratch off D or E. D can reveal "Loser" or "Win $2." E can reveal "Loser" or "Win $15." The probabilities at A are 0.70, 0.19, and 0.11. The probabilities at B are 0.75 and 0.25. The probabilities at C are 0.995 and 0.005. The probabilities at D are 0.6 and 0.4. Finally, the probabilities at E are 0.94 and 0.06. Draw the decision tree that represents this scenario. Use proper symbols and label all branches clearly. Calculate the expected value of this game. Choose the correct decision tree below. OA. O C. B Loser (0.995) Win $2 (0.00) Win $500 (0.005) Loser (0.75) 2 Second Chance (0.25) 0 Loser (0.6) 0 Win $2 E Loser (0.70) 0 0.4) 2 Loser (0.94) Win $2…
