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- Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.Explain why it is important for an organisation to have a public relations departmentThe Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.