Is it possible that lean management overlooks some aspects of organisational effectiveness? If this is the case, what are the unintended repercussions of these behaviours, which may have the effect of undermining rather than improving the effectiveness of the organisation?

Is it possible that lean management overlooks some aspects of organisational effectiveness? If this is the case, what are the unintended repercussions of these behaviours, which may have the effect of undermining rather than improving the effectiveness of the organisation?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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