Innovation is the key to the development and growth of an organization. In this context explain with examples the manner in which an organization can innovate in any one of the three areas namely configuration, offering and experience.

Innovation is the key to the development and growth of an organization. In this context explain with examples the manner in which an organization can innovate in any one of the three areas namely configuration, offering and experience.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Innovation is the key to the development and growth of an organization. In this context explain with examples the manner in which an organization can innovate in any one of the three areas namely configuration, offering and experience.

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