Industry forces affecting the global pharmaceutical industry Address all aspects of a five forces analysis and discuss how these forces have changed over time. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?
Industry forces affecting the global pharmaceutical industry Address all aspects of a five forces analysis and discuss how these forces have changed over time. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Industry forces affecting the global pharmaceutical industry
Address all aspects of a five forces analysis and discuss how these forces have changed over time. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?
3. Strategic groups within the global ethical pharmaceutical industry
Identify five broad types of industry players in the global pharmaceutical industry. Describe the strategic choices made by Sanofi from 2008 onwards and comment on what may have been the drivers behind these choices and how successful they were.
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