Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice.
Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice.
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 2DYMP
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a) Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice.
b) A key driver of shareholder value is the aggregate value of the customer base. Identify and describe the five strategies employed by winning companies to improve the value of their customer base.
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