In your own words, briefly discuss the characteristics of enterprise resource planning in 3-5 sentences. 1. Enterprise Resource Planning transforms the enterprise into an information-driven enterprise 2. Enterprise Resource Planning fundamentally models a process-oriented enterprise 3. Enterprise Resource Planning elevates IT strategy as a part of the business strategy 4. Enterprise Resource Planning is a mass-user-oriented application environment

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.