In the world of French high cuisine, a three-star rating from the Michelin Red Guide is a widely accepted indicator of gastronomic excellence. French consumers consider Gault Milleau, another restaurant guide, not as authoritative as the Michelin guide because Gault Milleau, unlike Michelin, accepts advertising and its critics accept free meals. a. Why are guides' ratings important to restaurant owners and chefs? Discuss the effect of a restaurant's rating on the demand for the restaurant. A) It provides information to consumers regarding the restaurant's quality, thus, reducing the moral hazard problem. A high rating can increase demand B)It provides information to consumers regarding the restaurant's quality, thus, reducing the adverse selection problem. A high rating can increase demand. b. Why do advertising and free meals taint the credibility of Gault Milleau? Discuss the moral hazard problem of Gault Milleau's ratings. A) The critics may be biased toward restaurants that give them free meals or advertise in the guide. Once the restaurant

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In the world of French high cuisine, a three-star rating from the Michelin Red Guide is a widely accepted indicator of
gastronomic excellence. French consumers consider Gault Milleau, another restaurant guide, not as authoritative as the
Michelin guide because Gault Milleau, unlike Michelin, accepts advertising and its critics accept free meals.
Why are guides' ratings important to restaurant owners and chefs? Discuss the effect of a restaurant's rating on the
demand for the restaurant.
a.
A) It provides information to consumers regarding the restaurant's quality, thus, reducing the moral hazard problem. A
high rating can increase demand
B)It provides information to consumers regarding the restaurant's quality, thus, reducing the adverse selection problem. A
high rating can increase demand.
b. Why do advertising and free meals taint the credibility of Gault Milleau? Discuss the moral hazard problem of Gault
Milleau's ratings.
A) The critics may be biased toward restaurants that give them free meals or advertise in the guide. Once the restaurant
gets a good rating, it may reduce the quality of its meals.
B) The critics may be biased toward restaurants that give them free meals or advertise in the guide. Customers of the
guide expect the ratings to be objective and accurately reflect the quality of the restaurant.
C) Advertising and free meals have no effect on the credibility of the guide.
D) Both A and B are correct.
C. If advertising and free meals taint the credibility of Gault Milleau, why does the guide accept advertising and free
meals?
A) Without advertising, Gault Milleau would conduct less research because information is a public good.
B) Without advertising, Gault Milleau's revenue would be lower because people share the guides. Advertising offsets the
revenue lost from the information being shared freely.
C) The guide caters to tourists who likely will never visit a restaurant twice; thus, it doesn't matter if its credibility is tainted
or not.
D) Both A and B.
E) All of the above.
Transcribed Image Text:In the world of French high cuisine, a three-star rating from the Michelin Red Guide is a widely accepted indicator of gastronomic excellence. French consumers consider Gault Milleau, another restaurant guide, not as authoritative as the Michelin guide because Gault Milleau, unlike Michelin, accepts advertising and its critics accept free meals. Why are guides' ratings important to restaurant owners and chefs? Discuss the effect of a restaurant's rating on the demand for the restaurant. a. A) It provides information to consumers regarding the restaurant's quality, thus, reducing the moral hazard problem. A high rating can increase demand B)It provides information to consumers regarding the restaurant's quality, thus, reducing the adverse selection problem. A high rating can increase demand. b. Why do advertising and free meals taint the credibility of Gault Milleau? Discuss the moral hazard problem of Gault Milleau's ratings. A) The critics may be biased toward restaurants that give them free meals or advertise in the guide. Once the restaurant gets a good rating, it may reduce the quality of its meals. B) The critics may be biased toward restaurants that give them free meals or advertise in the guide. Customers of the guide expect the ratings to be objective and accurately reflect the quality of the restaurant. C) Advertising and free meals have no effect on the credibility of the guide. D) Both A and B are correct. C. If advertising and free meals taint the credibility of Gault Milleau, why does the guide accept advertising and free meals? A) Without advertising, Gault Milleau would conduct less research because information is a public good. B) Without advertising, Gault Milleau's revenue would be lower because people share the guides. Advertising offsets the revenue lost from the information being shared freely. C) The guide caters to tourists who likely will never visit a restaurant twice; thus, it doesn't matter if its credibility is tainted or not. D) Both A and B. E) All of the above.
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