The market position of Easy-Freeze Dinners shows that competition is heavy, though marginal competitors are dropping out of the market. Retail prices for Easy-Freeze Dinners have been falling. The firm employs an intensive distribution program. You advise Easy-Freeze Dinners to _______________.  A. withdraw from the market  B. increase brand awareness through an intensive advertising campaign  C. reduce the amount of advertising to maintain profit margins   D. find a niche market that can be profitably exploited  E. increase the price of the Easy-Freeze Dinners

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