In the U.S., the distribution of most products is fairly easy. There are many independent intermediaries (wholesalers, dealers, distributors, and retailers) that are willing to cooper- ate to get the product to the final customer. Our elaborate interstate highway system combines with rail, air, and water transportation to provide excellent means for moving goods from one part of the country to another. In many other coun- tries, the means for distribution of products are far less ef- ficient and effective. For this miniproject, you should first select a consumer product, probably one you normally purchase. Then use library sources, other people, or both (retailers, manufacturers, deal- ers, dassmates, and so on) to gather information to do the following: a. Describe the path the product takes to get from the pro- ducer to you. Draw a model to show each of the steps the product takes. Include as much as you can about transpor- tation, warehousing, materials handling, order processing, inventory control, and so on. b. Select another country in which the same or a similar product is sold. Describe the path the product takes to get from the producer to the customer in that country. c. Determine if the differences between the two countries cause differences in price, availability, or quality of the product. 11-33. Prepare and present a summary of your findings.
In the U.S., the distribution of most products is fairly easy. There are many independent intermediaries (wholesalers, dealers, distributors, and retailers) that are willing to cooper- ate to get the product to the final customer. Our elaborate interstate highway system combines with rail, air, and water transportation to provide excellent means for moving goods from one part of the country to another. In many other coun- tries, the means for distribution of products are far less ef- ficient and effective. For this miniproject, you should first select a consumer product, probably one you normally purchase. Then use library sources, other people, or both (retailers, manufacturers, deal- ers, dassmates, and so on) to gather information to do the following: a. Describe the path the product takes to get from the pro- ducer to you. Draw a model to show each of the steps the product takes. Include as much as you can about transpor- tation, warehousing, materials handling, order processing, inventory control, and so on. b. Select another country in which the same or a similar product is sold. Describe the path the product takes to get from the producer to the customer in that country. c. Determine if the differences between the two countries cause differences in price, availability, or quality of the product. 11-33. Prepare and present a summary of your findings.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:In the U.S., the distribution of most products is fairly easy.
There are many independent intermediaries (wholesalers,
dealers, distributors, and retailers) that are willing to cooper-
ate to get the product to the final customer. Our elaborate
interstate highway system combines with rail, air, and water
transportation to provide excellent means for moving goods
from one part of the country to another. In many other coun-
tries, the means for distribution of products are far less ef-
ficient and effective.
For this miniproject, you should first select a consumer
product, probably one you normally purchase. Then use library
sources, other people, or both (retailers, manufacturers, deal-
ers, dassmates, and so on) to gather information to do the
following:
a. Describe the path the product takes to get from the pro-
ducer to you. Draw a model to show each of the steps the
product takes. Include as much as you can about transpor-
tation, warehousing, materials handling, order processing,
inventory control, and so on.
b. Select another country in which the same or a similar
product is sold. Describe the path the product takes to
get from the producer to the customer in that country.
c. Determine if the differences between the two countries
cause differences in price, availability, or quality of the
product.
11-33. Prepare and present a summary of your findings.
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