In the textbook we learned about four Internet mindsets': Communication is personal, not mass market. Customer contact is interactive, not broadcast. The customer service time frame is theirs, not yours. The culture is bottom-up, not top-down. Why would the Internet wreak havoc with businesses that do not understand and embrace the identified mindsets?
In the textbook we learned about four Internet mindsets': Communication is personal, not mass market. Customer contact is interactive, not broadcast. The customer service time frame is theirs, not yours. The culture is bottom-up, not top-down. Why would the Internet wreak havoc with businesses that do not understand and embrace the identified mindsets?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the textbook we learned about four Internet mindsets':
- Communication is personal, not mass market.
- Customer contact is interactive, not broadcast.
- The customer service time frame is theirs, not yours.
- The culture is bottom-up, not top-down.
Why would the Internet wreak havoc with businesses that do not understand and embrace the identified mindsets?
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