In order to meet the needs of cross be channel shoppers, most retailers have implemented omni-channel retailing. Demonstrate howretailers can design their promotional mix for omni-channel retailing.
In order to meet the needs of cross be channel shoppers, most retailers have implemented omni-channel retailing. Demonstrate howretailers can design their promotional mix for omni-channel retailing.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
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In order to meet the needs of cross be channel shoppers, most retailers have implemented omni-channel retailing.
Demonstrate howretailers can design their promotional mix for omni-channel retailing.
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