Describe mobile retailing
Mobile is growing, and forward-thinking retailers are looking for ways to use mobile to increase sales, bring customers to stores, or enhance the experience of shopping. Mobile is invaluable in helping retailers to new sales channels.
Mobile retailing is the act of taking familiar e-commerce from Internet shopping on a personal computer and applying it to mobile devices. The main idea is to eliminate the need for a personal computer so that users can market it at any time of the day or night. It is the rapidly expanding division of the retail sector in Western Europe and the United States. The iPod and iPhone have made a huge impact on personal technology around the world, inspiring hundreds of competing products. It was very convenient to use smartphones for shopping because these devices were carried everywhere. It's less expensive for tablets, but it's more convenient than PCs and laptops for home use.
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