In order to capitalize on the growth in ecommerce and the possibility to reduce operational costs, Sam was hired by a supermarket/pharmacy chain who is interested in offering online and mobile application services. This e-service will be beneficial for persons who would prefer shopping online or through an app and have their goods delivered to them. Below is the information that was gathered from 42 random persons about their preferences for shopping online and whether they would be interested in such services. Age Gender Shops at Supermarket / Pharmacy Interested in purchasing items via mobile application Subscription Fee Delivery Fee Willing to pay a marginally higher price for the good purchased online Less than 1% higher 1% - 5% higher Over 5% higher 26 F 3 1 0 $10 0 0 0 27 M 3 1 $10 $15 0 1 0 33 M 4 1 $15 $10 0 1 0 27 F 2 1 0 $30 0 0 0 26 M 2 1 0 $10 1 0 0 33 M 4 1 $13 10 0 1 0 20 F 2 1 $10 $10 0 1 0 27 F 2 1 $20 $10 0 1 0 46 F 5 1 0 $10 1 0 0 23 F 1 1 0 $5 1 0 0 20 F 5 1 $10 $15 0 1 0 38 F 4 1 0 $5 1 0 0 29 F 2 1 0 $5 0 1 0 54 M 3 1 $12 $5 1 0 0 29 F 5 1 $30 $30 1 0 0 29 F 4 1 $4 0 0 0 0 25 F 2 1 $10 $5 1 0 0 31 F 3 1 $5 $5 0 1 0 20 F 5 1 $10 $5 0 1 0 50 F 1 0 0 0 0 0 0 45 M 1 1 $10 $15 1 0 0 27 F 3 1 $15 $10 0 1 0 33 M 2 1 $5 $10 1 0 0 29 F 2 1 $12 $12 1 0 0 36 F 3 1 $10 $15 1 0 0 39 M 2 1 $5 $10 1 0 0 29 F 1 1 $5 $10 1 1 0 33 F 3 1 $5 $10 1 1 0 44 F 2 1 $5 $10 1 1 0 40 F 1 1 $5 $10 1 1 1 45 F 1 1 $5 $10 1 1 0 43 M 3 1 $5 $10 1 1 0 51 M 2 0 0 $10 0 0 0 42 M 1 1 $10 $10 1 1 1 18 F 2 1 0 $50 1 0 0 24 F 4 1 0 $25 1 0 0 59 F 2 0 0 0 0 0 0 32 F 2 0 0 0 0 0 0 29 F 1 1 0 $15 0 0 0 38 M 0 0 0 0 0 0 0 40 F 2 0 0 0 0 0 0 34 M 1 0 0 0 0 0 0 Question 1. Conduct a hypothesis test to determine if preference for paying a subscription fee to utilize the e-services is associated with gender. Clearly outline each step.
In order to capitalize on the growth in ecommerce and the possibility to reduce operational costs, Sam was hired by a supermarket/pharmacy chain who is interested in offering online and mobile application services. This e-service will be beneficial for persons who would prefer shopping online or through an app and have their goods delivered to them. Below is the information that was gathered from 42 random persons about their preferences for shopping online and whether they would be interested in such services.
|
Age |
Gender |
Shops at Supermarket / Pharmacy |
Interested in purchasing items via mobile application |
Subscription Fee |
Delivery Fee |
Willing to pay a marginally higher price for the good purchased online
|
||
|
Less than 1% higher |
1% - 5% higher |
Over 5% higher |
||||||
|
26 |
F |
3 |
1 |
0 |
$10 |
0 |
0 |
0 |
|
27 |
M |
3 |
1 |
$10 |
$15 |
0 |
1 |
0 |
|
33 |
M |
4 |
1 |
$15 |
$10 |
0 |
1 |
0 |
|
27 |
F |
2 |
1 |
0 |
$30 |
0 |
0 |
0 |
|
26 |
M |
2 |
1 |
0 |
$10 |
1 |
0 |
0 |
|
33 |
M |
4 |
1 |
$13 |
10 |
0 |
1 |
0 |
|
20 |
F |
2 |
1 |
$10 |
$10 |
0 |
1 |
0 |
|
27 |
F |
2 |
1 |
$20 |
$10 |
0 |
1 |
0 |
|
46 |
F |
5 |
1 |
0 |
$10 |
1 |
0 |
0 |
|
23 |
F |
1 |
1 |
0 |
$5 |
1 |
0 |
0 |
|
20 |
F |
5 |
1 |
$10 |
$15 |
0 |
1 |
0 |
|
38 |
F |
4 |
1 |
0 |
$5 |
1 |
0 |
0 |
|
29 |
F |
2 |
1 |
0 |
$5 |
0 |
1 |
0 |
|
54 |
M |
3 |
1 |
$12 |
$5 |
1 |
0 |
0 |
|
29 |
F |
5 |
1 |
$30 |
$30 |
1 |
0 |
0 |
|
29 |
F |
4 |
1 |
$4 |
0 |
0 |
0 |
0 |
|
25 |
F |
2 |
1 |
$10 |
$5 |
1 |
0 |
0 |
|
31 |
F |
3 |
1 |
$5 |
$5 |
0 |
1 |
0 |
|
20 |
F |
5 |
1 |
$10 |
$5 |
0 |
1 |
0 |
|
50 |
F |
1 |
0 |
0 |
0 |
0 |
0 |
0 |
|
45 |
M |
1 |
1 |
$10 |
$15 |
1 |
0 |
0 |
|
27 |
F |
3 |
1 |
$15 |
$10 |
0 |
1 |
0 |
|
33 |
M |
2 |
1 |
$5 |
$10 |
1 |
0 |
0 |
|
29 |
F |
2 |
1 |
$12 |
$12 |
1 |
0 |
0 |
|
36 |
F |
3 |
1 |
$10 |
$15 |
1 |
0 |
0 |
|
39 |
M |
2 |
1 |
$5 |
$10 |
1 |
0 |
0 |
|
29 |
F |
1 |
1 |
$5 |
$10 |
1 |
1 |
0 |
|
33 |
F |
3 |
1 |
$5 |
$10 |
1 |
1 |
0 |
|
44 |
F |
2 |
1 |
$5 |
$10 |
1 |
1 |
0 |
|
40 |
F |
1 |
1 |
$5 |
$10 |
1 |
1 |
1 |
|
45 |
F |
1 |
1 |
$5 |
$10 |
1 |
1 |
0 |
|
43 |
M |
3 |
1 |
$5 |
$10 |
1 |
1 |
0 |
|
51 |
M |
2 |
0 |
0 |
$10 |
0 |
0 |
0 |
|
42 |
M |
1 |
1 |
$10 |
$10 |
1 |
1 |
1 |
|
18 |
F |
2 |
1 |
0 |
$50 |
1 |
0 |
0 |
|
24 |
F |
4 |
1 |
0 |
$25 |
1 |
0 |
0 |
|
59 |
F |
2 |
0 |
0 |
0 |
0 |
0 |
0 |
|
32 |
F |
2 |
0 |
0 |
0 |
0 |
0 |
0 |
|
29 |
F |
1 |
1 |
0 |
$15 |
0 |
0 |
0 |
|
38 |
M |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|
40 |
F |
2 |
0 |
0 |
0 |
0 |
0 |
0 |
|
34 |
M |
1 |
0 |
0 |
0 |
0 |
0 |
0 |
Question 1.
Conduct a hypothesis test to determine if preference for paying a subscription fee to utilize the e-services is associated with gender. Clearly outline each step.
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