In April 2020, EaGa group of companies, dealers in sanitary towels and disposables imported a large quantity of nose masks and sanitisers to sell in major markets in Ghana. Sales were good initially as these products were in high demand. However, with time, nose masks and sanitisers have become very common in the market with EaGa having lots of competitors than it used to have. The company has approached an advertising company where you work as the lead of after thorough consideration, your team has decided to place an advert each on radio and TV. Write a copy for each of these selected media

In April 2020, EaGa group of companies, dealers in sanitary towels and disposables imported a large quantity of nose masks and sanitisers to sell in major markets in Ghana. Sales were good initially as these products were in high demand. However, with time, nose masks and sanitisers have become very common in the market with EaGa having lots of competitors than it used to have. The company has approached an advertising company where you work as the lead of after thorough consideration, your team has decided to place an advert each on radio and TV. Write a copy for each of these selected media

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 1C

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