In an interview, a brand manager at Procter and Gamble notes that ‘historically, we used to focus on discovering the common hopes and dreams within a country, but now we are seeing that real commonalities are in age groups across geographic borders’. Critically discuss this statement in relation to international market segmentation, positioning and targeting strategies.
In an interview, a brand manager at Procter and Gamble notes that ‘historically, we used to focus on discovering the common hopes and dreams within a country, but now we are seeing that real commonalities are in age groups across geographic borders’. Critically discuss this statement in relation to international market segmentation, positioning and targeting strategies.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In an interview, a brand manager at Procter and Gamble notes that ‘historically, we used to focus on discovering the common hopes and dreams within a country, but now we are seeing that real commonalities are in age groups across geographic borders’. Critically discuss this statement in relation to international market segmentation, positioning and targeting strategies.
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