In an administered vertical marketing system,__________________________ no individual participant has control over the others, since a third party administrator oversees the entire supply chain. transaction selling is the norm, with the invisible hand guiding the overall functioning. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. independent firms join together formally to decide as a group how the marketing channel will operate. participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
In an administered vertical marketing system,__________________________ no individual participant has control over the others, since a third party administrator oversees the entire supply chain. transaction selling is the norm, with the invisible hand guiding the overall functioning. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. independent firms join together formally to decide as a group how the marketing channel will operate. participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In an administered vertical marketing system,__________________________
no individual participant has control over the others, since a third party administrator oversees the entire supply chain.
transaction selling is the norm, with the invisible hand guiding the overall functioning.
there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
independent firms join together formally to decide as a group how the marketing channel will operate.
participants-such as warehouses, transportation companies, and retail outlets-are typically owned by
a parent company to ensure harmonious relations throughout the supply chain.
a parent company to ensure harmonious relations throughout the supply chain.
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