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In 1948 Richard and Maurice McDonald decided to change their business strategy by removing from their hamburger stand’s menu items that were not selling frequently. Which analytical model may have been utilised to identify the ‘star’ products in their menu

In 1948 Richard and Maurice McDonald decided to change their business strategy by removing from their hamburger stand’s menu items that were not selling frequently. Which analytical model may have been utilised to identify the ‘star’ products in their menu

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In 1948 Richard and Maurice McDonald decided to change their business strategy by removing from their hamburger stand’s menu items that were not selling frequently. Which analytical model may have been utilised to identify the ‘star’ products in their menu?

a.

 

Franchising Matrix


 

b.

 

Boston Consultancy Group Matrix


 

c.

 

Matrix Multiplication


 

d.

 

General Electric – McKinsey Directional Policy Matrix


 

e.

 

Parenting Matrix

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