Answered: If someone goes into a Best Buy store…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If someone goes into a Best Buy store and looks at the home theater systems, is he a lead or a prospect? Why?

Expert Solution

Step 1

Lead can be explained as an individual or organization that provides details of communication and can be possible prospect for the business. The lead tries to do a one way communication. The lead is also called as unqualified prospect.

Prospect can be explained as an individual or an organization that tries to interact and tries showing interest in buying the products of the business. The prospect tries to do a two way communication. The prospect is also called as qualified prospect.

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