If Kellogg's created a Rice Krispie product high in fiber and vitamins, targeted at the 65 + age group worldwide. Kellogg's is using segmentation. O Behavior O Psychographic O Ethnic O Demographic

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Combination branding
If Kellogg's created a Rice Krispie product high in fiber and vitamins,
targeted at the 65 + age group worldwide. Kellogg's is
using
segmentation. *
O Behavior
Psychographic
O Ethnic
O Demographic
The following is not a characteristic used as a guide for consumers
when buying Levis jeans the global brand:*
Transcribed Image Text:Combination branding If Kellogg's created a Rice Krispie product high in fiber and vitamins, targeted at the 65 + age group worldwide. Kellogg's is using segmentation. * O Behavior Psychographic O Ethnic O Demographic The following is not a characteristic used as a guide for consumers when buying Levis jeans the global brand:*
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