If business ethics is understood under the concept of universal values then most of the conflict among ethical values, the laws of state and the codes of the corporate world could be eliminated. Any individual, professional, corporation or small & medium business can make one or more of these universal values the focal point of their business; be it trust, integrity, fairness, compassion etc and the rest of the values will follow. Identify which two universal values influence you OR your organization/business and discuss how this influence & focus has led to ethical decision making and a better reputation for you OR your organization (Write about any ONE - yourself or your organization).

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