If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.
If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. If a pharma company has introduced a new high-tech product in the market which is used in during
covid. Compare various qualitative research techniques and which technique should they adopt,
keeping in mind the product is introduced for the very first time in market.
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