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If a company has P1 million to spend on a new strategy and is considering market development versus product development, what determining factors would be most important to consider?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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3. If a company has P1 million to spend on a new strategy and is considering market development versus product development, what determining factors would be most important to consider?

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