Identify the product's industry life cycle stage for each of Apple's product diversifications. Explain what Apple needs to focus on for each product diversification according to the industry life cycle.

Identify the product's industry life cycle stage for each of Apple's product diversifications. Explain what Apple needs to focus on for each product diversification according to the industry life cycle.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Step 1: Introduction to Apple Inc.

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Step 2: Explanation to iPhone

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Step 3: Explanation to Mac (Computers)

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Step 4: Explanation to iPad

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Step 5: Explanation to Apple Watch

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Step 6: Explanation to AirPods (Audio)

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Step 7: Explanation to Services

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Step 8: Explanation to Apple TV

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